TIRELESS CREATIVE
CONTENT
Social Media Golf Course Campaign: Think of Facebook/Instagram and other social media platforms as a an online magazine, which requires planning, creativity and scheduling. Understanding the idiosyncrasies and psychology of golf, is essential for any marketing campaign. If done well, your members can take advantage of the resources made available: health & nutrition, fitness, sports psychology, history, jokes & anecdotes, stats, quotes, fun facts, latest product reviews, tips, retail, father's day, promotions and much more. While a good proportion of the content is designed to help members improve their game other important and useful information can be shared as well: competitions, events, promotions, course updates etc.
Well thought-out content is a valuable asset to any golf club
A few examples:
HEALTH & NUTRITION
What is the best food to eat before golf? Some say the right breakfast sustains energy levels, and can even better your round by 3 shots. Eating healthy amount of proteins, grains and carbs could be your best chance at scoring 36+ points.
FITNESS
According the Institute of Sport, hydration is linked to concentration and focus. Be sure to drink plenty of water between shots. Some people add electrolyte tablets, making water taste better and easier to drink—fluid intake is essential.
SPORTS PSYCHOLOGY
Reminder messages or mantras can often be the key to a good performance. While it's not easy quietening the mind try to get into the habit of having a single train of thought before your game.
HISTORY
The 'Titleist' story is a great one. It all begins with a missed putt by Phil Young in 1932. Believing there was something wrong with the ball, he had his friend X-ray it at the local hospital which proved him right. The #1 ball in golf had arrived.
JOKES & ANECDOTES
it's almost impossible to play golf without having a sense of humour. It's always nice to have a few jokes or funny stories up your sleeve when the occasion arises.
QUOTES
What might make Greg Norman's quote even better would be to add... tapping the ball in for a birdie. Discover the best quotes from some of the golfing greats.
FUN FACTS
Who would have thought the Korean's would have the longest one? All jokes aside imagine playing a par 7, 1004 meter hole. What clubs would you use?
PRODUCT REVIEWS
Luckily, the majority of us don't play for a living. Having said that, many of us are still on the lookout for any advantage we can get. The latest putter could be just what you need to drain a few more putts.
TIPS & LESSONS
Some courses are worse than others when it comes to playing in the wind. 'when it is breezy take it easy' is a statement many golfers use when playing into a stiff breeze.
RETAIL
Even if your golf isn't up to scratch—be sure to dress like you know how to play. There's no excuse not to look good and feel comfortable on the course these days.
FATHER'S DAY & SPECIAL EVENTS
What do you give a father who doesn't really need any more golf equipment? How about 'gimme putts' inside 2 meters on every hole.
PROMOTIONAL
The Majors are great to watch on TV—a Major Sweepstake promotion could make it even more exciting.While you don't get the green jacket you still get to take home the cash.
All content is exclusive and is organized into a media schedule. There is also potential for advertising income and sponsorship deals.